Glossary
Marketing & Analytics Glossary
Definitions, examples, and practical guidance for campaign tracking, analytics, QR codes, attribution, tagging, and measurement quality.
All terms
15 termsAnalyticsAttributionAttribution is the process of assigning credit for a conversion or business outcome to marketing channels and touchpoints.Tag ManagementData LayerA data layer is structured website data that tags and analytics tools use to read event, page, user, and ecommerce context.AnalyticsDefault Channel GroupA default channel group is a built-in analytics rule set that classifies traffic into channels like Email, Paid Search, Organic Social, and Referral.QR & URL IntelligenceDestination URLA destination URL is the final page a user reaches after a click, QR scan, short link, or redirect path resolves.AnalyticsGoogle Analytics 4Google Analytics 4 is Google's event-based analytics platform for measuring website, app, campaign, and conversion activity.Tag ManagementGoogle Tag ManagerGoogle Tag Manager is a tag management system used to deploy and manage analytics, marketing, and conversion tags.QR & URL IntelligenceQR CodeA QR code is a scannable code that can store a URL or other data and send users from physical or digital assets to a destination.QR & URL IntelligenceRedirectA redirect sends a browser, scanner, or crawler from one URL to another URL.QR & URL IntelligenceRedirect ChainA redirect chain is a sequence of redirects between the first URL a user opens and the final destination URL.QR & URL IntelligenceShort URLA short URL is a compact link that redirects users to a longer destination URL.AnalyticsUnassigned TrafficUnassigned traffic is analytics traffic that does not match a recognized channel classification rule.Campaign TrackingUTM CampaignUTM campaign names the specific campaign, promotion, launch, or initiative that a tracked URL belongs to.Campaign TrackingUTM MediumUTM medium identifies the marketing channel type, such as email, cpc, paid social, organic social, display, or referral.Campaign TrackingUTM ParameterA UTM parameter is a URL value that tells analytics tools where campaign traffic came from and how it should be grouped.Campaign TrackingUTM SourceUTM source identifies the specific platform, publisher, list, partner, or referrer that sent campaign traffic.
Campaign Tracking
4 termsUTM CampaignUTM campaign names the specific campaign, promotion, launch, or initiative that a tracked URL belongs to.UTM MediumUTM medium identifies the marketing channel type, such as email, cpc, paid social, organic social, display, or referral.UTM ParameterA UTM parameter is a URL value that tells analytics tools where campaign traffic came from and how it should be grouped.UTM SourceUTM source identifies the specific platform, publisher, list, partner, or referrer that sent campaign traffic.
Analytics
4 termsAttributionAttribution is the process of assigning credit for a conversion or business outcome to marketing channels and touchpoints.Default Channel GroupA default channel group is a built-in analytics rule set that classifies traffic into channels like Email, Paid Search, Organic Social, and Referral.Google Analytics 4Google Analytics 4 is Google's event-based analytics platform for measuring website, app, campaign, and conversion activity.Unassigned TrafficUnassigned traffic is analytics traffic that does not match a recognized channel classification rule.
QR & URL Intelligence
5 termsDestination URLA destination URL is the final page a user reaches after a click, QR scan, short link, or redirect path resolves.QR CodeA QR code is a scannable code that can store a URL or other data and send users from physical or digital assets to a destination.RedirectA redirect sends a browser, scanner, or crawler from one URL to another URL.Redirect ChainA redirect chain is a sequence of redirects between the first URL a user opens and the final destination URL.Short URLA short URL is a compact link that redirects users to a longer destination URL.